"Chevy runs deep" is the new tagline by Chevrolet that promotes their new philosophy, philanthropy and integrity. And with its latest initiative - to eliminate eight-million metric tons of carbon from the air - the company is certainly living up to the claim. To put the immensity of this undertaking into perspective, consider for a moment that the equivalent to reducing carbon emissions by eight-million tons of carbon would be planting a forest the size of Yellowstone.

How does Chevrolet plan to make such a profound reduction in CO emissions? Well, in a recent ad campaign, the company promises that with every…